Crunchy Cookie
Reimagined Crunchy Cookie's logo, giving the homegrown brand a professional touch.
Client
Crunchy Cookie
Timeline
1 week
Services
Brand Design
website
Client
About
Crunchy Cookie is a homegrown bakery with ambitious expansion plans to become a comprehensive bakery destination. They approached us for a critical element of their brand evolution: a professional logo design that would support their growth from a local favorite to a scalable brand, while maintaining their authentic, homemade essence.
Challenges
The main challenge was striking the perfect balance between Crunchy Cookie's homegrown roots and their professional aspirations. They needed a visual identity that would resonate with their existing loyal customer base while appealing to a broader audience. The logo needed to communicate both craftsmanship and scalability, setting the foundation for their expansion plans.
Our Solution
We designed a logo that artfully combines familiar bakery elements - a rolling pin and cookie - with professional design principles. The visual harmony between these elements, complemented by the tagline "Nature meets flavour," effectively captures their commitment to natural ingredients and exceptional taste. The result is a versatile logo that positions Crunchy Cookie as a trustworthy, professional brand while preserving their authentic, homemade charm.
